merchandising

英 [ˈmɜːtʃəndaɪzɪŋ]

美 [ˈmɜːrtʃəndaɪzɪŋ]

n.  推销; 展销; (根据受欢迎的电影、人物或事件而生产的)衍生产品; 相关产品的销售

现在分词：merchandising　

IELTSBEC经济

Collins.1 / BNC.21682 / COCA.27918

牛津词典

noun

• 推销；展销
  the activity of selling goods, or of trying to sell them, by advertising or displaying them
• （根据受欢迎的电影、人物或事件而生产的）衍生产品；相关产品的销售
  products connected with a popular film/movie, person or event; the process of selling these goods
  1. millions of pounds' worth of Batman merchandising
     价值数百万英镑的《蝙蝠侠》的衍生产品

柯林斯词典

• N-UNCOUNT (与影片、运动队、流行乐队等相关的)附带商品，文化衍生品
  Merchandisingconsists of goods such as toys and clothes that are linked with something such as a film, sports team, or pop group.
  1. We are selling the full range of World Cup merchandising...
     我们出售世界杯的所有纪念商品。
  2. The club says it will make increasing amounts from merchandising.
     俱乐部称会从衍生商品中获得越来越多的利润。
• N-UNCOUNT 推销;商品拓销;销售规划
  Merchandisingis used to refer to the way shops and businesses organize the sale of their products, for example the way they are displayed and the prices that are chosen.
  1. Company executives say revamped merchandising should help Macy's earnings to grow.
     公司主管说销售规划改进后应该能够帮助梅西公司提高收益。

英英释义

noun

• the exchange of goods for an agreed sum of money
  Synonym:sellingmarketing

双语例句

• Pleasing the customers is usually described as merchandising – making a product interesting so that customers will buy it.
  使顾客满意被通常描述为商品之广告推销&使一个产品非常有趣味，让顾客会买它。
• The definition of inventory is applied to manufacturing enterprises as well as merchandising enterprises.
  存货的定义既适用于商业企业又适用于制造业企业。
• Experience in merchandising function or marketing function in retail or FMCG preferred.
  有零售业或快速消费品行业采购或市场工作经验。
• A merchandising firm is one that derives most of its revenue from selling merchandise to customers.
  商业企业的主要收入来自向消费者销售商品。
• You can use this skill to enhance your marketing and merchandising activities.
  您可以使用这个技巧加强您市场及销售活动。
• Guess who retains the merchandising rights.
  猜猜谁得到了市场推销权。
• I assume all this merchandising will be available?
  所有的广告都准备好了吧？
• However, the production of in store merchandising and advertising is a close-knit operation.
  然而，在商店销售的生产和广告是一个紧密的合作。
• The club says it will make increasing amounts from merchandising.
  俱乐部称会从衍生商品中获得越来越多的利润。
• Vertically integrated organization provides total service from our own production to merchandising.
  垂直一体化的组织提供服务，以销售总额从我们自己的生产。